Introduction In modern fast-paced corporate environment, maintaining an edge of the competition is crucial. Market research has always been a key approach for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this field. AI-powered tools are reshaping how businesses gather, analyze, and utilize data ab

Introduction Social media marketing has evolved significantly in recent years, driven by changes in technology, consumer actions, and corporate demands. One of the most notable shifts in the marketing landscape has been the emergence of AI technologies. AI’s capability to reshape social media marketing has captured the focus of businesses and mar